Agenda Overview

Towards a single customer experience
IMW 14 sets out the roadmap every marketer needs to follow to start, reboot or finetune their integrated marketing. This isn’t theory and projection – it’s about proven routes to success.

New for 2014: A three track agenda, featuring keynotes, industry leaders and tech entrepreneurs covering the key disciplines for delivering great customer experience:

Lead: making it happen

  • Bringing everyone with you – business transformation and change management
  • Paying for it – winning budgets and C-level support
  • Putting it to work – growing the business and brand across channels
  • Engage: from customer to fan and advocate

Engaging across channels – for loyalty, retention and advocacy

  • Keep customers in play – branded content, personalisation and conversion drivers

Analyse & Optimise: Unlocking data for actionable insight

  • Known knowns, known unknowns – what’s important and how to use it
  • How to get relevant and timely insight for personalisation and targeting
  • Deliver high-impact, revenue generating experiences

Also, check out our Funnel Sessions: Where marketing meets sales in the new B2B

  • Aligning sales and marketing around a single set of metrics
  • Strategies, tactics and tools for automated lead nurturing, content marketing and revenue performance management.

Plus Whitepapers Live – a chance to meet the solution providers driving change and innovation.